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2011 Publications of the Week

December 25 - 31, 2011


Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society by Brian Reich

From the publisher: In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society.


Addresses the most critical challenges facing the nonprofit/social change/philanthropy/cause community


Re-envisions how we support causes and address serious issues in our connected society


Outlines how organizations must operate—and what happens when they don't re-think their work


Features interviews with over twenty-five leading thinkers/authors/organizational leaders

Innovative and right on time, Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten "must-read" items.

Click to preview this book on Amazon.com

December 18 - 24, 2011


Boomer Volunteer Engagement: Collaborate Today, Thrive Tomorrow by Jill Friedman Fixler, Sandie Eichberg and Gail Lorenz

From the publisher: Boomer Volunteer Engagement: Collaborate Today, Thrive Tomorrow is everything nonprofits need to engage skilled Boomer volunteers. This innovative book provides a step-by-step guide for engaging Boomers as volunteers to build organizational capacity. The authors offer a new framework through which nonprofits can capitalize on the vast skills and resources of the 78.2 million Baby Boomers. The guidebook includes a comprehensive, easy-to-understand synthesis of the body of research on the Baby Boomer generation, featuring information that is current and relevant to volunteer engagement. The book also includes 14 downloadable interactive PDF worksheets that focus effort on measurable results. With this inspiring and practical guide for reengineering volunteer programs, nonprofits will not only survive in a changing world, but also thrive in the future. Through collaborative volunteer engagement with the Baby Boomer generation, organizations will have the capacity to fulfill their missions and achieve their dreams.

Click to preview this book on Amazon.com

December 11 - 17, 2011


Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation by Rachel Armbruster

From the publisher: Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for success Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking. Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-scenes of the spectacularly successful Lance Armstrong Foundation campaign. It starts with a simple big idea, the yellow wristband, and examines how you can find similar success within your own nonprofit.

Click to preview this book on Amazon.com

December 4 - 10, 2011


The Volunteer Management Handbook: Leadership Strategies for Success by Tracy D. Connors (Editor)

From the publisher: Completely revised and expanded, the ultimate guide to starting—and keeping—an active and effective volunteer program. Drawing on the experience and expertise of recognized authorities on nonprofit organizations, The Volunteer Management Handbook, Second Edition is the only guide you need for establishing and maintaining an active and effective volunteer program. Written by nonprofit leader Tracy Connors, this handy reference offers practical guidance on such essential issues as motivating people to volunteer their time and services, recruitment, and more. Up-to-date and practical, this is the essential guide to managing your nonprofit's most important resource: its volunteers. Now covers volunteer demographics, volunteer program leaders and managers, policy making and implementation, planning and staff analysis, recruiting, interviewing and screening volunteers, orienting and training volunteers, and much more.

Click to preview this book on Amazon.com

November 27 - December 3, 2011


The Nonprofit's Guide to Human Resources: Managing Your Employees & Volunteers by Jan Masaoka

From the publisher: The nonprofit workplace has a culture of its own, shaped largely by the organization's mission and the staff attracted to the mission, which can include large numbers of volunteers. And with many of today's nonprofits operating on a slim budget, chances are you're fulfilling more than one role in the organization and can use some focused guidance! Geared to this unique culture, The Nonprofit's Guide to Human Resources provides legal and "good practice" information for anyone in charge of HR at small to medium sized organizations. Whatever your title and experience level, you'll learn how to identify, face and resolve daily legal issues related to:


Hiring, including screening, testing, background checks and interviewing


Salaries and benefits, including FMLA and comp time


Firings, layoffs and time reductions


Determining suitable volunteer positions and recruiting and training for them


Employee communications and other administrative tasks


Managing a multi-racial, multicultural and multi-generational workforce


Handling an organization in crisis

The Nonprofit's Guide to Human Resources offers the sound legal information found in Nolo's other books for employers while addressing specific nonprofit issues you're likely to encounter, such as the board of directors' role in HR, and managing volunteers. Throughout the book you'll find helpful tips and lessons learned (the hard way!) from expert advisers in various areas of HR management, from hiring to unions.

Click to preview this book on Amazon.com

November 13 - 26, 2011


Nonprofit Sustainability: Making Strategic Decisions for Financial Viability by Jeanne Bell, Jan Masaoka and  Steve Zimmerman

From the publisher: Co-authored by CompassPoint's Jeanne Bell, Blue Avocado's Jan Masaoka and Spectrum's Steve Zimmerman, this new book offers nonprofit executives and board members a simple yet powerful framework for analyzing and adjusting their business models for greater organizational sustainability.  It introduces the Matrix Map, a practical tool for determining the current impact and financial performance of core programs and fundraising activities.  It also provides guidance on how leaders can make strategic business decisions on an as-needed basis, rather than wait for episodic strategic planning.

Click to preview this book on Amazon.com

November 6 - 12, 2011


Everyone Leads: Building Leadership from the Community Up by Paul Schmitz

From the publisher: Paul Schmitz, CEO of Public Allies, shares unique experiences and lessons his organization has learned from two decades of identifying and developing thousands of diverse young leaders across the country. With inspiring stories and practical examples, the author shares what it means to lead today. He tells the story about how the Public Allies model emerged (including Michelle Obama's important role) and demonstrates the organization's approach through illustrative stories of its graduates and of his own unusual leadership journey. The author surveys America's democratic and civil rights history, current trends, and leadership theory to demonstrate how collaboration among citizens has always been core to social change. The book also delves into five leadership values essential today: recognizing and mobilizing assets, diversity and inclusion, teamwork and collaboration, continuous learning, and integrity. Everyone Leads offers a hopeful path for citizens, policymakers, and nonprofit organizations wanting to build and engage the diverse leadership our communities and our democracy badly need.

Click to preview this book on Amazon.com

October 30 - November 5, 2011


Implementing and Sustaining Your Strategic Plan: A Workbook for Public and Nonprofit Organizations by John M. Bryson Sharon Roe Anderson and Farnum K. Alston

From the publisher: Based on John Bryson's acclaimed comprehensive approach to strategic planning, the Implementing and Sustaining Your Strategic Plan workbook provides a step-by-step process, tools, techniques, and worksheets to help successfully implement, manage, and troubleshoot an organization's strategy over the long haul. This new and immensely practical workbook helps organizations work through the typical challenges of leading implementation for sustained change. It spotlights the importance of effective leadership for long-term successful strategic plan implementation. The authors include a wealth of tools designed to help with goal and objective setting, budgeting, stakeholder analysis, priority reconciliation, strategies in practice, special leadership roles, cultural changes, and more. The workbook's conceptual framework, step-by-step process, and worksheets can be applied in a variety of ways. It can be used as a whole, or selected parts can be used by board members, boards of directors, senior management teams, implementation teams, and task forces on a regular basis throughout the process of sustained implementation. The workbook's individual worksheets, or combinations of worksheets, can be used as needed to address a variety of implementation-related tasks.

Click to preview this book on Amazon.com

October 23 - 29, 2011


Driving Social Change: How to Solve the World's Toughest Problems by Paul C. Light

From the publisher: This important book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary, paths to social breakthrough: social protecting, social exploring, and social advocacy, providing a detailed map of the journey from initial commitment to a world of justice and opportunity. This publication:


Examines the current condition of the social impact infrastructure


Offers strategies for how to remedy the steady weakening of our social-impact infrastructure


Provides tactics to build strong social organizations and networks


Illustrates dynamic methods to respond to constant economic and social change

Author Paul Light believes we should be less concerned about the tools of agitation (social entrepreneurship, social protecting, social exploring, and social advocacy) and more concerned about the disruption and replacement of the status quo. Timely in its urgency, this book describes the revolutionary social impact cycle, which provides a new approach for framing the debate about urgent threats.

Click to preview this book on Amazon.com

October 16 - 22, 2011


The Nonprofit Board Members Guide to Lobbying and Advocacy by Marcia Avner

From the publisher: The Nonprofit Board Member's Guide to Lobbying and Advocacy shows board members how to use their power and privilege to move their organization's work forward. The book includes: Concepts, principles, and strategies specific to board members of 501 (c)(3) charities; An eight-step process that enables boards to plan for advocacy to be proactive instead of reactive; First-person success stories and from-the-field advice from board members across the U.S.; Three ways to influence the executive branch of government; Four facts about lobbying with foundation grant funds; Twenty frequently asked questions about lobbying; Information about the laws that govern lobbying by nonprofits; Detailed worksheets that lead readers through critical processes; An appendix of lobbying tips and tactics; Encouragement to make advocacy and lobbying core to a board's active leadership .Hands-on worksheets and resources guide you Detailed worksheets lead you through critical processes from creating a public policy readiness profile, selecting lobbying strategies, identifying key decision makers, identifying resources, and drafting a public policy work plan. An annotated list of helpful resources includes publications, organizations, and web sites.

Click to preview this book on Amazon.com

October 9 - 15, 2011


Building Nonprofit Capacity: A Guide to Managing Change Through Organizational Lifecycles by John Brothers and Anne Sherman

From the publisher: This important resource shows nonprofit leaders how to effectively shepherd a change process within their organization. Based on research from TCC's (formerly The Conservation Company) organizational effectiveness studies and results from the core capacity assessment tool (CCAT, used with over 1000 organizations), the book provides an assessment's lifecycle score that reflects the organization's current stage of development. Filled with case studies, the book provides an outline of the trajectory of organizations along the lifecycle and best practices of how to move successfully through the lifecycle, including the use of templates and resources to assist their movement.

Click to preview this book on Amazon.com

October 2 - 8, 2011


The Jossey-Bass Handbook of Nonprofit Leadership and Management, 3rd Edition by David O. Renz (Editor) and Robert D. Herman

From the publisher: The Jossey-Bass Handbook of Nonprofit Leadership and Management brings together leading experts in the nonprofit and management fields to describe effective practice in all the important functions, processes, and strategies of nonprofit management. Based on the most current research, theory, and experience, this comprehensive edition offers useful advice for managing nonprofit organizations and addresses key aspects of practice such as board development, strategic planning, lobbying, marketing, fundraising, volunteer management, financial management, risk management, and compensation and benefits. New chapters include information and knowledge in areas that have developed and changed substantially since the second edition was published, including: social entrepreneurship, financial leadership and capital structure, demands for new levels of accountability and transparency, and the changing political and legal climate and context. David O. Renz is the Beth K. Smith/Missouri Chair in Nonprofit Leadership and the Director of the Midwest Center for Nonprofit Leadership, a leadership development and research center at the Henry W. Bloch School of Business and Public Administration at the University of Missouri, Kansas City.

Click to preview this book on Amazon.com

September 25 - October 1, 2011


Twitter for Good: Change the World One Tweet at a Time by Claire Diaz-Ortiz

From the publisher: As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.

bullet Reveals why every organization needs a dedicated Twitter strategy and explains how to set one
bullet Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track)

Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund. With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Click to preview this book on Amazon.com

September 18 - 24, 2011


Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, 3rd Edition by John M. Bryson

From the publisher: When it was first published more than sixteen years ago, John Bryson's Strategic Planning for Public and Nonprofit Organizations introduced a new and thoughtful strategic planning model. Since then it has become the standard reference in the field. In this completely revised third edition, Bryson updates his perennial bestseller to help today’s leaders enhance organizational effectiveness. This completed updated 3rd edition:
bullet Features the Strategy Change Cycle — a proven planning process used by a large number of organizations
bullet Offers detailed guidance on implementing the planning process and includes specific tools and techniques to make the process work in any organization
bullet Introduces new material on creating public value, stakeholder analysis, strategy mapping, balanced scorecards, collaboration, and more
bullet Includes information about the organizational designs that will encourage strategic thought and action throughout the entire organization
bullet Contains a wealth of updated examples and cases

Click to preview this book on Amazon.com

September 11 - 17, 2011


The Nonprofit Outcomes Toolbox: A Complete Guide to Program Effectiveness, Performance Measurement, and Results by Robert M. Penna

From the publisher: The Nonprofit Outcomes Toolbox identifies stages in the use of outcomes and shows you how to use specific facets of existing outcome models to improve performance and achieve meaningful results. Going beyond the familiar limits of the sector, this volume also illustrates how tools and approaches long in use in the corporate sector can be of great analytical and practical use to nonprofit, philanthropic, and governmental organizations . An outstanding resource for organizational and program leaders interested in improving performance, there is nothing else like this work currently available.

bullet Shows how to identify and set meaningful, sustainable outcomes
bullet Illustrates how to track and manage with outcomes
bullet Offers guidance in assessing capacity, and using outcome-based communications
bullet Features a companion Web site with the tools found in this book

Providing the tools and explanations needed to achieve program success, this book is a complete resource for the nonprofit, governmental, or philanthropic professional striving for greater effectiveness in programs or organizations.

Click to preview this book on Amazon.com

August 28 - September 10, 2011


Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield

From the publisher: Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.

Click to preview this book on Amazon.com

August 21 - 27, 2011


Finance Fundamentals for Nonprofits, with Website: Building Capacity and Sustainability by Woods Bowman

From the publisher: A complete guide to the financial requirements a nonprofit organization must follow to indefinitely maintain the volume and quality of their services. An organization may have plenty of capacity in the long run, but in the short run, donor restrictions and limited financing options are constraining. Here-and-now liquid assets are the only resources available. Finance Fundamentals for Nonprofits: Building Capacity and Sustainability shows how to measure a nonprofit organization's financial capacity in different time frames and how to measure its ability to sustain capacity in each case.

bullet Explains how nonprofits differ from businesses and how they promote values-centered management
bullet Reveals how to improve financial capacity and sustainability
bullet Written by a nonprofit scholar

Filled with real-world case studies and actionable advice relating financial health to financial capacity and sustainability, this book is essential reading for every nonprofit professional. 

Click to preview this book on Amazon.com

August 14 - 20, 2011


You and Your Nonprofit: Practical Advice and Tips from the CharityChannel Professional Community by Norman Olshansky and Linda Lysakowski

From the publisher: You And Your Nonprofit has been written for those who want to learn more about the nonprofit sector or improve their knowledge and skills related to nonprofit leadership, management and fundraising. Peer-reviewed articles selected for inclusion in this book have been contributed by nationally known experts within the nonprofit sector, all of whom participate on CharityChannel.com as part of its distinguished professional community. You And Your Nonprofit explores planning issues that are often a challenge to nonprofit organizations; provides models for improvement of management, governance and leadership; presents best practices related to the science and art of fundraising; addresses many of the day-to-day issues that confront nonprofit leaders and professionals; and provides practical and replicable problem-solving suggestions. You And Your Nonprofit is one in a series of IN THE TRENCHES books published by CharityChannel Press. In his foreword to the book, Bob Carter, CFRE, Chair-Elect of the Association of Fundraising Professionals, wrote, "This is surely the book I wish I had decades ago."

Click to preview this book on Amazon.com

August 7 - 13, 2011


Scaling Social Impact: New Thinking by Paul N. Bloom and Edward Skloot

From the publisher: Scaling Social Impact could not be released at a more opportune moment. When resources to support social change seem more limited than ever, two of our field's most significant thought leaders collaborate to bring us some of the best, most current and engaging perspectives on a topic that to this point one might argue has been more fad than strategy. By presenting us with writings from a host of researchers and experienced field builders, Bloom and Skloot offer us not only vision but informed, research-based insights into the concept and complications of what it means to attain the highest potential of effective social programs.

Click to preview this book on Amazon.com

July 31 - August 6, 2011


Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley, and C.C. Chapman

From the publisher: Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.


Learn the art of storytelling and the science of journalism


Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others


Leverage social media and social tools to get your content and ideas distributed as widely as possible


Boost your online presence and engage with customers and prospects like never before with Content Rules

Click to preview this book on Amazon.com

July 24 - 30, 2011


Leap of Reason: Managing to Outcomes In an Era of Scarcity by Mario Morino

From the publisher: Leap of Reason is the product of decades of hard-won insights from philanthropist Mario Morino, McKinsey & Company, and top social-sector innovators. It is intended to spark the critically important conversations that every nonprofit board and leadership team should have in this new era of austerity. The authors make a convincing case that the nation’s growing fiscal crisis will force all of us in the social sector to be clearer about our aspirations, more intentional in defining our approaches, more rigorous in gauging our progress, more willing to admit mistakes, more capable of quickly adapting and improving—all with an unrelenting focus on improving lives.

Click to preview this book on Amazon.com

July 17 - 23, 2011


Coaching Skills for Nonprofit Managers and Leaders: Developing People to Achieve Your Mission by Judith Wilson and Michelle Gislason

From the publisher: Coaching Skills for Nonprofit Leaders offers practical steps for coaching leaders to greatness and complements the academic and theoretical work in nonprofit leadership theory. The book can be used by the coaching novice as a thorough topical overview or by those more experienced with coaching as a quick reference or refresher. Based on the Inquiry Based Coaching approach, Coaching Skills will strengthen and expand the reader's ability to drive organization mission, while retaining the intrinsic values of the nonprofit culture and working towards outcomes that create a culture of discipline and accountability and empower others to be even more responsible, accountable, and self-motivated. This book uses accessible language, examples, case studies, key questions, and exercises to help:

bullet Promote better relationships
bullet Know when to delegate, direct and coach
bullet Balance directive and supportive styles of leadership for productive partnerships
bullet Overcome fears and deal head-on with difficult situations and conflict
bullet Use coaching for performance improvement and on-the-job development
bullet Support independent thinking and personal reflection
bullet Gain commitment and accountability from others and build teams

Click to preview this book on Amazon.com

July 10 - 16, 2011


Market Rebels: How Activists Make or Break Radical Innovations by Hayagreeva Rao

From the publisher: Rao, professor of organizational behavior and human resources at Stanford University, explores the role of collective action in promoting or hindering business innovation. Drawing heavily on theories of social movements, the author posits a cycle of hot causes, unexpected events or innovations, and cool mobilization, activities that channel emotional responses into popular mass actions that anchor new identities embracing or rejecting the hot cause. Rao presents several case studies in which activist behavior either encouraged or impeded the creation and expansion of new markets, technologies or new organizational structures. For example, early 20th-century automobile enthusiasts were able to placate fears about car safety (the hot cause) by staging hundreds of reliability contests that demonstrated the car's safety and practicality to a wide audience (the cool mobilization). Though dryly written and repetitive, the case studies themselves are fascinating and challenge traditional economic models that privilege individual consumer choice while ignoring broader social mobilizations. A final chapter offers advice and strategies for would-be market rebels looking to harness collective action, making this book a useful resource for both citizen activists and corporate leaders and marketers seeking popular support for their products.

Click to preview this book on Amazon.com


July 3 - 9, 2011


Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges by Andrew McAfee

From the publisher: "Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds. Most organizations, however, don't find it easy or natural to use these new tools initially. McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

Click to preview this book on Amazon.com

June 26 - July 2, 2011


Net Work: A Practical Guide to Creating and Sustaining Networks at Work and in the World by Patti Anklam

From the publisher: Patti Anklam provides a guide for leaders and participants to work within and lead purposeful social networks "in the world." Awareness of "networks" and "networked organizations" has reached the mainstream of the business publishing world, as evidenced in the increasing number of articles in such publications as the Harvard Business Review and the Sloan Management Review. Formal networks include civic organizations like Rotary International, alumni groups, and business and professional groups. There is yet another class of network that is not yet well defined, and for which the norms and governance models are emerging--networks such as inter-company and intra-company learning and collaboration networks; independent consultants who share common interests and passions who want to remain independent but work collaboratively and consistently with like-minded others. They can be geographically local business networks; web-based virtual learning groups and communities; or global action networks destined to make the world a better place. The purpose of this book is to provide a taxonomy and guidebook to these "emergent" networks, with a specific focus on helping leaders and participants to create and sustain successful networks. It will address the need for articulating a governance model and norms, selecting and using appropriate tools, and expectations for how the network will grow and change over time.

Click to preview this book on Amazon.com

June 19 - 25, 2011


Nonprofit Consulting Essentials: What Nonprofits and Consultants Need to Know by Penelope Cagney

From the publisher: Author Penelope Cagney is an active consultant and principal of The Cagney Company. A recognized authority on nonprofit consulting, she is a sought-after presenter for international conferences and webinars, as well as a frequent contributor to publications worldwide. Everyone seems to have a different idea of what it means to consult or be a consultant, especially in the charitable sector. Finally, we have a book, Nonprofit Consulting Essentials that really delves into the assumptions and truths and the roles and responsibilities of consultants. This really is an essential guide to nonprofit consulting and capacity building in the current climate of dramatic and discontinuous change. Whether you are just entering the sector or looking to refresh your skills, this book is a must-read.

Click to preview this book on Amazon.com

June 12 - 18, 2011


Fundraising for Social Change, 6th Edition by Kim Klein

From the publisher: New edition! This bestselling book is one of the most widely used in the field by nonprofit organizations across the country. A soup to nuts description of how to build, maintain and expand an individual donor program, this book is often called "the Bible of grassroots fundraising." Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This new edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.

Click to preview this book on Amazon.com

June 5 - 11, 2011


The Search for Social Entrepreneurship by Paul Charles Light

From the publisher: Research on social entrepreneurship is finally catching up to its rapidly growing potential. In The Search for Social Entrepreneurship, Paul Light explores this surge of interest to establish the state of knowledge on this growing phenomenon and suggest directions for future research. Light begins by outlining the debate on how to define social entrepreneurship, a concept often cited and lauded but not necessarily understood. The subsequent section examines the four main components of social entrepreneurship: ideas, opportunities, organizations, and the entrepreneurs themselves. The copious information available about each has yet to be mined for lessons on making social entrepreneurship a success. The third section draws on Light s original survey research on 131 high-performing nonprofits, exploring how they differ across the four key components. The fourth and final section offers recommendations for future action and research in this burgeoning field. Paul C. Light is the Paulette Goddard Professor of Public Service at New York University.

Click to preview this book on Amazon.com

May 29 - June 4, 2011


Small Change: Why Business Won't Save the World by Michael Edwards

From the publisher: A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. Its supporters argue that using business principles to solve global problems is far more effective than more traditional approaches. What could be wrong with that? Almost everything, argues former Ford Foundation director Michael Edwards. In this hard-hitting, controversial exposé, he marshals a wealth of evidence to reveal that in reality, a market approach hurts more than it helps. Real change will come when business acts more like civil society, not the other way around. Author Michael Edwards is an independent writer and activist who is affiliated with the New York-based think-tank Demos, the Wagner School of Public Service at New York University, and the Brooks World Poverty Institute at Manchester University in the UK. From 1999 to 2008 he was Director of the Ford Foundation’s Governance and Civil Society Program, and previously worked for the World Bank, OxFam, and Save the Children.

Click to preview this book on Amazon.com

May 22 - 28, 2011


Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals by Darian Rodriguez Heyman

From the publisher: A comprehensive handbook for leading a successful nonprofit. This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization.


Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards


Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit


Author is the former Executive Director of Craigslist Foundation

This important resource offers professionals key insights that will have a direct impact on improving their daily work.

Click to preview this book on Amazon.com

May 15 - 21, 2011


Joining a Nonprofit Board: What You Need to Know by F. Warren McFarlan and Marc J. Epstein

From the publisher: Joining a Nonprofit Board offers an important guide to the roles and responsibilities of a nonprofit board member. Marc J. Epstein and F. Warren McFarlan provide a step-by-step guide to how board members can work with a nonprofit organization to achieve the organization's overarching mission, attain financial sustainability, and develop and execute the systems needed to accomplish both. Based on more than 10 years of research from Rice University and Harvard Business School and filled with illustrative examples, Joining a Nonprofit Board explores the basic structure of a nonprofit, explains how to build and monitor a nonprofit's mission, and identifies how the board performs an effective assessment of a nonprofit. The book also explores the challenges posed by the duality of leadership between the unpaid volunteer non-executive chairman of the board and the CEO. Joining a Nonprofit Board includes a helpful explanation of a "board member's life cycle." The authors start with the decision to join a board and explain how to prepare for the first meeting. The book explores how to serve effectively the first two years and reveals what it takes to develop your ongoing role as a trustee. Finally the book describes how to transition off the board to other forms of service with the organization. Joining a Nonprofit Board is a comprehensive resource for anyone who wants to take their experience in the business world and serve a nonprofit with passion and clarity.

Click to preview this book on Amazon.com

May 8 - 14, 2011


CauseWired: Plugging In, Getting Involved, Changing the World  by Tom Watson

From the publisher: For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.


Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks


Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

Click to preview this book on Amazon.com

May 1 - 7, 2011


Brand Aid: Shopping Well to Save the World by Lisa Ann Richey and Stefano Ponte

From the publisher: “Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong’s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this “causumerism” represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.

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April 24 - 30, 2011


The Future of Nonprofits: Innovate and Thrive in the Digital Age by David J. Neff and Randal C. Moss

From the publisher: The Future of Nonprofits helps organizations capitalize on internal innovation and predicting future trends to remake and reshape their culture, structure, and staff. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative "internal entrepreneurs" that will grow revenue and drive their mission.

bullet Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization.
bullet Provides nonprofits a look at the future of fundraising and communications trends into 2016.
bullet Case studies highlight successes and failures.
bullet Highlights the power and strength of Social Media.
bullet Highlights how to hire, train, manage and inspire "internal entrepreneurial" employees.
bullet Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future.

This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.

Click to preview this book on Amazon.com

April 17 - 23, 2011


The Big Shift: Navigating the New Stage Beyond Midlife by Marc Freedman

From the publisher: Marc Freedman, hailed by the New York Times as “the voice of aging baby boomers [seeking] meaningful and sustaining work later in life,” makes an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are – an entirely new stage of life, which he dubs the encore years. In The Big Shift, Freedman bemoans the fact that the discussion about longer lives in America has been entirely about the staggering economic costs of a dramatically aging society when, in reality, most of the nation’s 78 million boomers are not getting old … at least not yet. The whole 60- to 80-year-old period is simply new territory, he writes, and the people in this period constitute a whole new phenomenon in the 21st century. The Big Shift is animated by a simple premise: that the challenge of transitioning to and making the most of this new stage—while deeply personal—is much more than an individual problem; it’s an urgent social imperative, one affecting all generations. By embracing this time as a unique period of life – and providing guidance, training, education and support to the millions who are in it – Freedman says that we can make a monument out of what so many think of as the leftover years. The result could be a windfall of talent that will carry us toward a new generation of solutions for growing problems in areas like education, the environment, and health care. Marc Freedman is founder and CEO of Civic Ventures. An award-winning social entrepreneur, frequent commentator in the national media, and the author of Encore, Prime Time, and The Kindness of Strangers, Freedman spearheaded the creation of Experience Corps and The Purpose Prize.

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April 10 - 16, 2011


The End of Fundraising by Jason Saul

From the publisher: Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to:

bullet Understand the role of social change in our economy
bullet Capture and communicate impact in simple, compelling terms
bullet Identify the new market stakeholders that value nonprofit outcomes
bullet Create powerful value propositions to increase leverage
bullet Improve the success of a nonprofit's pitches to funders

The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.

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April 3 - 9, 2011


Nonprofits and Business by Joseph J. Cordes

From the publisher: In an age of high-profile corporate foundations and socially responsible companies, the barrier between the nonprofit and business worlds is more permeable than ever. Nonprofits and Business assembles a diverse group of researchers to examine nonprofits from commercial, economic, and legal perspectives. Chapters on nonprofit-business hybrids and performance measurement are also included. As both the government and the public have come to demand efficiency from nonprofit operations, they have looked to corporations to find creative ways to raise money and demonstrate effectiveness. Nonprofits and Business is a unique resource on this emerging trend.

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March 27 - April 2, 2011


Results Now for Nonprofits: Strategic, Operating, and Governance Planning by Mark Light

From the publisher: Using a lightning-fast and inclusive process, Results Now® puts purpose, strategy, operations, and governance into one user-friendly, comprehensive plan that your board can pass in a single vote and your organization can maintain as a regular part of its business throughout the year. Results Now for Nonprofits relies on accountability and performance measurement to increase the level of effective decision-making. This "big picture first, details next" planning process helps you:
bullet Use the Results Now master plan as a centerpiece of board meetings and as a standard part of board meeting advance information
bullet Foster a welcome climate for give-and-take strategic thinking
bullet Clarify the organization's story for the community and keep people on point about what's important
bullet Develop team cohesion
bullet Orient newer leadership members and recharge seasoned ones
bullet Attract new funders who reward nonprofits who plan

A must-have for all nonprofit executives and directors, members of boards and trustees, and nonprofit managers, Results Now for Nonprofits is a results-driven, practical tool that will help your organization achieve its mission, values, and destiny.

Click to preview this book on Amazon.com

March 20 - 26, 2011


The Custom-Fit Workplace: Choose When, Where, and How to Work and Boost Your Bottom Line by Joan Blades and Nanette Fondas

From the publisher: In this book, Blades and Fondas offer business professionals an indispensable handbook for transforming the way we work and breaking free from the old, inflexible, 40-hour workweek. The authors show creative ways for individuals to fit work requirements with life obligations, and persuade managers to adopt these custom-fit work strategies to improve their bottom line. Readers will finish the book convinced of the place of custom-fit work arrangements in today’s workplace—and of how honoring employees’ lives outside of work is an effective and innovative strategy for both managers and organizations. Featuring compelling stories of companies like Jet Blue, Ernst & Young, and Best Buy, the book profiles strategies that are gaining traction in workplaces across the country:
bullet New twists on traditional flexible hours and part-time work strategies
bullet Virtual workplaces
bullet Results-Only Work Environments (ROWEs)
bullet “Babies at Work” programs
bullet “On ramp and off ramp” opportunities

Practical and engaging, The Custom-Fit Workplace provides individuals and employers the tools they need to be successful and happy both at work and in life.

Click to preview this look on Amazon.com

March 13 - 19, 2011


Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor by Barry J. McLeish

From the publisher: In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.

bullet New sections on the new media available to nonprofit marketers
bullet Techniques for analyzing your market and developing a comprehensive marketing plan
bullet Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility
bullet Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization

Click to preview this book on Amazon.com

March 6 - 12, 2011


The Nonprofit Organizational Culture Guide: Revealing The Hidden Truths That Impact Performance by Paige Hull Teegarden, Denice Rothman Hinden and Paul Sturm

From the publishers: Part practical guide and part reference, the authors draw upon contemporary research to thoroughly examine and define organizational culture, then explore its implications for nonprofit organizational management. The book guides readers through the process of Revealing Organizational Culture (the ROC), an assessment which helps leaders successfully apply the principles of culture to achieve their organizational goals by analyzing organizational stories. This book is a comprehensive guide for nonprofit managers and leaders, board members, consultants, funders, and others who seek to help nonprofits improve their organizations, service delivery, and ultimately performance in accomplishing their missions.

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February 27 - March 5, 2011


Leading with Care: How Women Around the World are Inspiring Businesses, Empowering Communities, and Creating Opportunity by Mary Cantando

From the publisher: In partnership with international relief agency CARE, an inspiring look at how women around the world are developing businesses and creating opportunity. In this ground-breaking business book, management expert Mary Cantando examines the stories of women in the developing world who, with help from the non-profit organization CARE, have capitalized on personal and professional opportunities, contributed to their communities, influenced their physical environment, and overcome discrimination on the road to establishing self-sufficiency and building strong lives and strong businesses Structured around these five principles CARE's mission statement, Leading with Care expertly bridges inspiring stories of human endeavor with straight-up business lessons that all of us can apply to our work and organizations. Featuring interviews with top female executives at American companies who devote their own time and resources to CARE, we see just how much we can learn when it comes to growth, opportunity, and community. Each section ends with a discussion and specific questions that will help you integrate the lessons in your own life.

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February 20 - 26, 2011


The Nonprofit Development Companion: A Workbook for Fundraising Success by Brydon M. DeWitt 

From the publisher: A comprehensive workbook covering all aspects of successful nonprofit development. One of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization.


Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing


Includes templates and samples to provide specific examples to use right away


Offers a new approach to nonprofit fundraising and marketing

Based on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program. Click to preview this book on Amazon.com.

Click to preview this book on Amazon.com

February 13 - 19, 2011


The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search by Wayne Breitbarth

From the publisher: This simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn. Wayne Breitbarth's pragmatic teaching style and engaging sense of humor are on display throughout The Power Formula for LinkedIn Success, and he shares many specific examples, stories, and illustrations that are the direct result of thirty years experience in business consulting and business ownership. Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool.

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February 6 - 12, 2011


Hands-On Social Marketing by Nedra Kline Weinreich

From the publisher: This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

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January 30 - February 5, 2011


Donor-Centered Planned Gift Marketing by Michael J. Rosen

From the publisher: Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.

bullet Full of useful and proven tips you can implement for immediate results
bullet Offers practical tools including forms and checklists
bullet Includes a worksheet to help organizations calculate their planned giving potential

Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

Click to preview this book on Amazon.com

January 23 - 29, 2011


Effective Fundraising for Nonprofits: Real-World Strategies That Work by Ilona Bray

From the publisher: Getting tax-exempt status for your nonprofit organization is just the first step toward succeeding in your mission -- ultimately, your nonprofit's effectiveness depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how. Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, the 3rd edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. The 3rd edition is updated to include a new focus on fundraising in the down economy and features input from development professionals across the U.S. And, you can read up on latest studies on who gives the most and why and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, guidelines for the new IRS Form 990, and updated resource recommendations and contact information.

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January 16 - 22, 2011


Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses by Alice Korngold

From the publisher: Leveraging Good Will shows how nonprofit organizations can access the extraordinary resources of businesses, and how for-profits can benefit from partnering with nonprofits. Written by Alice Korngold—an expert in matching business professionals with nonprofit organizations—this important resource clearly demonstrates how nonprofits can gain valuable experience, expertise, relationships, and funding that will elevate and advance their organizations while businesses can build stronger relationships with the community and develop the next generation of leaders. Filled with illustrative examples and real-life success stories, Leveraging Good Will is an insider’s guide to what it takes for nonprofits to transform their organizations through partnerships with businesses. Step by step, the book outlines how to create a solid plan based on proven-in-practice techniques.

Click to preview this book on Amazon.com

January 9 - 15, 2011


Achieving Excellence in Fundraising, 3rd Edition, edited by Eugene R. Tempel , Timothy L. Seiler and Eva E. Aldrich

From the publisher: The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle.

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January 2 - 8, 2011


Nonprofits and Government: Collaboration and Conflict by Elizabeth T. Boris and C. Eugene Steuerle

From the publisher: The past several decades have seen unprecedented growth in the scope and complexity of relationships between government and nonprofit organizations. These relationships have been more fruitful than many critics had feared and more problematic than many advocates had hoped. Nonprofits and Government is the first comprehensive, multidisciplinary exploration of nonprofit government relations. The second edition of this important book is fully updated and includes two new chapters. The authors address a host of important issues, including nonprofit advocacy, direct regulatory and tax policy, the conversion of nonprofits to for-profits, clashes in government interaction with religion and the arts, and international nonprofit government relationships. Practitioners, researchers, and policymakers alike will benefit from the authors wide-ranging discussion.

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December 19, 2010 - January 1, 2011


The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results by Bernard Ross and Clare Segal

From the publisher: With the explosion of uninspired e-mail solicitations, dull fundraising dinners, and cookie-cutter direct mail campaigns, donors are demanding a new, personalized approach when being asked for money. Drawing on the authors' practical experience and the most current psychological and neurological research, The Influential Fundraiser offers a wealth of approaches that will help fundraisers make significant and successful creative "asks" for money from donors . . . in person. Written by Bernard Ross and Clare Segal—two leading experts in the field of international nonprofit fundraising—the book offers step-by-step guidance for gaining confidence and learning the necessary skills and techniques fundraisers must have to build successful relationships and raise substantial amounts of money. Written in an accessible, engaging style, The Influential Fundraiser will help you to be both highly effective and very flexible. The 5P model outlined in the book—Passion, Proposal, Preparation, Persuasion, and Persistence—will help fundraisers and volunteers learn invaluable skills needed for fundraising success. The Influential Fundraiser is international in scope and includes helpful suggestions for dealing with a wide range of cultural and diversity issues.

Click to preview this book on Amazon.com

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