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What's New?

This site is updated regularly. Check here to see what's been added.  The Picks of the Week is the only nonprofit capacity building resource of its kind on the Web, offering recommendations in the following categories: Cool Websites, Publications, Key Trends, Useful Resources, and Tech Tips. Published weekly since 2004, the Picks of the Week are updated each Monday. To check out the full archive, go to: Picks Archives.

Picks of the Week:  March 1 - 7, 2015

Website of the Week

Network for Good

Network for Good is a social enterprise that provides free access to easy and affordable online fundraising software and coaching to nonprofits. The site contains a large collection of best practices, advice and guides from the best experts in the sector: from the nonprofit professionals, coaches, trainers, bloggers, and consultants who are working everyday to improve fundraising and marketing effectiveness. Most of the content in the Learning Center is licensed under a Creative Commons license, and can be reprinted with a link and credit to the original author/source. Go to: www.networkforgood.com
 

Publication of the Week

Fundraising the SMART Way: Predictable, Consistent Income Growth for Your Charity by Ellen Bristol

From the publisher: Fundraising the SMART Way provides the groundwork for a complete revamp of organizational fundraising systems. Author Ellen Bristol applies twenty years of corporate sales experience and eighteen years in fund development consultation to the problem of inefficient fundraising. Bristol turns her extensive sales expertise toward the perspective of "selling" an organization to potential donors, increasing the donor pool, and lowering the cost of fundraising. The book details the questions every nonprofit should be asking to maximize the effectiveness of fundraising efforts, and encourages systematic strategy development by zeroing in on key factors such as:

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Organizational goals, strengths, and weaknesses

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Donor actions and motivations

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Workload management and results QA

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Opportunity evaluation and organizational action

The book outlines clear, concrete, actionable steps that can be immediately implemented to escalate income growth. Effective fundraising is sustainable, consistent, and on-target. It must exceed current need and expand to fill future need. Fundraising the SMART Way represents a true breakthrough in that it lays a foundation for true systemic overhaul, and can be the catalyst for the growth of any nonprofit.

Click to preview this book on Amazon.com
 

Trend of the Week

Social Mediaís Empowerment of the Individual

Social mediaís empowerment of the individual means anyone can be an influencer. That presents an opportunity and challenge to every cause-minded organization: What does influence truly mean and how do you harness it? To explore these questions, the Georgetown University Center for Social Impact Communication and Waggener Edstrom Communications partnered to conduct an exhaustive study of more than 2,000 digitally engaged cause supporting adults. The study provides insight into the habits, behaviors, and motivations of these individuals, as well as information on how to engage them to produce greater awareness and support of causes. For example, among digitally engaged, charitable Amer¨icans today, the decision to visibly support a cause or social issue apparently has less to do with appearing knowledgeable or charitable to their peers, and more to do with influencing others to join them in their support of the cause. More than 3 in 4 respondents (76%) agree that itís important to them personally to influence others to care about the charities and causes that they care about. Just over half of respon¨dents agree that itís important to them to be seen as knowledgeable about causes (55%), or to be seen by their peers as charitable (51%). To download the study, go to: waggeneredstrom.com
 

Resource of the Week

Board Placement: A Candidateís Checklist

It can be very flattering to be invited, whether the recruitment occurred through a formal process or because someone you know is already on the Board and thought you might like to join them. Often, the knee-jerk reaction is to accept the position. However, once you have been approached about joining a Board of Directors in the Nonprofit Sector it is worth taking a step back and considering the role you may be taking on. The following is a checklist developed by BoardStar of some of the questions to ask yourself and the organization you may be joining. There are no right and wrong answers, here, and there is no magic scoring mechanism that will tell you whether to accept the role of Board Director or not. Instead, this is intended as a process to help you ask questions, and make a considered choice. To download the checklist, go to: www.boardstar.org
 

Tech Tip of the Week

Using Section Breaks in a Word 2007/2010 Document

Section breaks are used to:

bullet Change the layout from a single-column to two columns
bullet Change the orientation from portrait to landscape
bullet Separate chapters/sections of a document to control page numbering
bullet Create a different header or footer for a section of your document

To insert a section break:

bullet Click where you want to insert a Section Break or select a portion of the document around which to insert a pair of section breaks
bullet Click the Page Layout tab on the Ribbon
bullet In the Page Setup group, click Breaks

bullet Under Section Breaks, click the desired type
 


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Revised: March 3, 2015